"In an effort to find a new generation of British design talent, Philippe Starck, one of the world's best known product designers, invites 12 hopefuls to a school of design he has set up in Paris".
This new BBC2 television series is the design world's answer to 'The Apprentice'. In Alan Sugar's role is the wonderfully insane Philippe Starck. There is the normal 'fly-on-the-wall competition' stuff here, but if you pay attention, Starck has a different take on the world and looks at design problems from another viewpoint. This ability has made him one of the world's most successful designers.