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Sunday, 26 August 2012

Green Campaign in China

Agency DDBChina have created an environmental project to encourage Chinese to "walk more and drive less". A large image of a leafless tree was placed at pedestrian crossings and pads of green paint (fast-drying and easy to wash off) were put on either side so that people would walk their green footprints across the tree. As the footprints built up, the tree gradually grew green 'leaves'.
Go to this link to see more about the project, including a short film about it's impact.

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